Vehicle wraps are a growing trend in marketing, using eye-catching visuals, memorable slogans, and prominent contact details to make reaching potential clients as quick and easy as possible.
They allow you to bring your marketing with you on your daily business errands and achieve greater coverage over a wider area. Plus, by offering great value for money, vehicle wraps are one of the best investments you can make for your business
If you’ve been considering investing in a vehicle wrap but aren’t sure where to start, read on. Because in this article, we answer some of the most common questions about vehicle wraps.
What Is A Vehicle Wrap?
Vehicle wraps are made from vinyl wrapping that adheres to your vehicle using an adhesive back. The vinyl can be coloured, printed, and made in a variety of styles. These wraps can then be applied to almost any type of vehicle, such as cars, vans, trucks, and even boats!
Wraps can be either full or partial, depending on the needs and budget of the customer. A full wrap covers the whole vehicle, while a partial wrap covers 50% to 75% of it.
Vehicle wraps can be used for stylistic purposes, or for marketing your business.
Promotional wraps mays include your business’ logo, contact details, photos, and other branding materials. Typically, these wraps are also given a layer of protective UV laminate to guard against sunlight damage.
Meanwhile, consumer wraps are used to provide a visual effect that makes a bold impact on the viewer. They are typically created for aesthetic rather than commercial purposes.
What Is The Average Price Of A Vehicle Wrap, And How Long Does It Last?
The price of a vehicle wrap varies quite a lot, but in general, for a medium-sized car or van, a partial wrap is around £150-£400, while a full wrap costs around £1600-£4500. If well cared for, a wrap can last up to five years.
By contrast, advertising on a billboard costs up to £600 for just two weeks. Vehicle wraps are great value for money, and will look after you as well as you look after them!
Top Tip: To help your vehicle wrap keep for as long as possible, make sure you ask for UV laminate protection. this will help to stop fading and wear and tear from UV rays.
Does A Vehicle Wrap Help Protect My Car?
While wraps are unlikely to protect your vehicle from chips, scrapes, or accidents that occur on the road, they can help to prevent damage from wear and tear over time. A vinyl wrap helps to stop paint cracking or damage from weathering, as well as guarding against harmful UV rays.
Can Vehicle Wraps Be Easily Removed?
If a vehicle wrap is properly applied by a professional wrapping service, it should be quick and easy to remove without leaving any residue or peeling. However, you should remove and replace your wraps when recommended, as wraps left on for much longer than the 5-year guarantee may then become more difficult to remove.
The most efficient way to remove a car wrap is with professional help. Although removing a wrap should be simple, it can sometimes be more fiddly than you might expect. If you are in any doubt, speak to one of our advisors to book your vehicle wrap removal.
Will A Wrap Damage My Paintwork?
If fitted, applied, and removed properly by a trained professional, a vehicle wrap should not damage your paintwork in any way, and may in fact extend its lifespan due to reduced exposure to UV rays. Additionally, a wrap that is properly fitted should not cause water damage to the vehicle body or trigger any rusting.
How Do I Maintain My Car Wrap?
Your vehicle wrap needs to be maintained in order for it to look its best at all times. This may mean you have to make changes to your vehicle washing routine.
Dirt build-up (especially bird poo) may lead to the vinyl wrap being corroded over time; it is therefore essential to keep your vehicle wrap clean. You should wash your vehicle wrap once a week or more if your car is exposed to heavy levels of dirt.
However, you should not take your vehicle through a car wash, as the bristles of the brushes used in the wash may damage the vinyl. Instead, gently wash your wrap with a sponge and detergent, then dry to prevent rust.
Sources
https://12pointsignworks.com/photos/vehicle-advertising-wraps/
https://wrapworks.com/services/vehicle-wraps/how-to-care-for-your-vehicle-wrap/
https://www.autotrader.co.uk/content/guides/what-is-car-wrapping